Markets

Canada, United States, and Europe

Challenge

The VP of Marketing, VP of Sales, & Product Manager for a Software as a Service (SaaS) Company identified that their team did not have the expertise in selling to organizations with multiple stakeholders and that they lacked enterprise-level sales experience.

They had an important meeting booked in 2 months with a potential enterprise-level customer and were seeking a sales expert to help them craft an enterprise-level sales pitch and presentation to increase their likelihood of selling 250+ licenses to this potential customer.

Solution

The VP of Marketing, VP of Sales, & Product Manager asked us to provide consulting services to help them craft an enterprise-level sales pitch and presentation.

During the consulting engagement, we worked with the VP of Marketing, VP of Sales, and Product Manager to diagnose their key value proposition, problems their SaaS product solves, and identify their key differentiators.

We then worked with them to elevate and enhance the identified value proposition, customer pain points, and key differentiators to create their talking points, sales pitch, and sales presentation.

Results

Creation of a clearly defined value proposition, compelling customer pain points, and key differentiators to stand out from their competition.

Creation of the SaaS product’s sales talking points, sales pitch, and sales presentation.

Increase in the VP of Marketing, VP of Sales, and Product Manager’s sales preparedness & enterprise-level sales confidence.

Improvement and Systematization of their sales process to acquire enterprise-level customers.