When you have a large market share in your local target market, it is time to expand your business to additional target markets.
Whether that means expanding your market share across your province/state, region, Canada, United States, or all of these, you need to make sure your business is ready to expand its market share.
Here are some of the main clues that expanding your market share is the right strategic choice:
After expanding their market share, our clients have reported benefits such as:
“We had a large local market share and we were trying to get the last part of the market and acquire them as clients, but we were spending a lot of money and getting little return on investment so we started to look at expanding our market share across western and central Canada. We had served a few clients in that area but did not have a large part of the market share. Over time, we found that our return on investment was significantly higher than trying to get the final few clients in our local market area. Now we have branches across those regions and our revenue has increased significantly. ”
“Our company’s growth was getting stagnant and our sales team was mainly focusing on our local target market, but sales had started to slow down. After analyzing our market share, we realized we had a significant chunk of our local market and that it was time to unleash our efforts on growing in new geographic regions, since then, our sales have grown significantly and we’re capturing more market share in these new geographic areas.”
“We were getting great feedback from our local customers and whenever national competitors were trying to take our customers, our customers would let us know and they would actually stick with us because they were very happy with our service. When we realized that we could compete against these bigger companies in our industry, we knew it was time to start to grow nationally. We had some capital saved from our last funding round and decided to invest that in rapid growth. Now we have been crushing our competition and gaining a lot of market share nationally. We’re glad that we recognized it was time to start significantly growing.”
“We were doing great in our local market and had a large market share, and to be honest, we weren’t looking to grow more because we were satisfied. However, customers outside of our geographic region consistently were asking for our for us to serve them and we did. From there, we were getting more requests, so we saw that there was a good opportunity and we had the margin to be able to take advantage of that opportunity by growing from city to city across Canada and in the United States.”