Thinking about creating quotations? The first crucial step in encouraging your lead to seriously consider purchasing your goods or services is sending an estimate or quotation.

Contrary to popular belief, however, estimations and quotations are not the same. Despite using the same themes, they communicate to your clients in vastly different ways. You can avoid potential legal repercussions by knowing how they differ from one another.

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What Is a Quote?

Reverting to the fundamentals will help us before discussing how to send a quote.

A business quote is what?

A quote, also known as a quotation, is a written or electronic document that a company or lone proprietor sends to a customer in which they list the products and services they are interested in as well as the associated costs.

The majority of quotations are created and issued in response to requests for proposals which are used by clients to determine whether your services are a good fit for their needs.

Comparison of quotations and estimates


  • An estimate is a provisional estimate of the cost of a project that is liable to change.
  • You should avoid becoming too exact when making an estimate because you are simply considering the job’s outer limits.
  • Before creating a final quotation, clients are typically provided estimates.


  • When you have a better understanding of the task at hand, quotations naturally arise.
  • The cost that you specify in your quotation is set and accepted by both parties.
  • Never refer to an estimate as a quotation because quotations are legally enforceable.
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What to provide in your estimates and quotations

Estimates provide a more comprehensive idea of the cost, time, and material needed for the project. You should always make sure that your clients are aware that this is only a general estimate and not a definite quote, as was previously stated.

All of the specs are fully described and accurately priced for bids. In contrast to estimates, you must consider the potential legal repercussions before publishing anything.

These are the specifics you must include:

Information about the job and its scope

To prevent any misunderstandings in the future, be extremely specific about what you will handle and what you are not accountable for. 

Make sure you include every detail and that you and your client agree on the project’s parameters.

Cost analysis

Mention the overall cost and provide a thorough analysis of every cost incurred. Describe how you came to the amount.

Maybe you should read How to Get Customers To Buy Your Product

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Mention the anticipated deadline by which you plan to finish the assignment. Avoid using an unrealistic deadline that, if not kept, could damage your reputation. Before committing to a deadline, always take into account your existing workload, the project’s time and complexity, unforeseen situations, the strength of your staff, etc.

Rules & Regulations

The terms and conditions must be made clear upfront. Mention any applicable discounts, late fees, or payment terms. Before beginning the work, obtain your client’s date-stamped signature.

To automatically add terms and conditions to all of your accounting documents, use accounting software if it is possible.

Expires date

Mention the deadline by which you expect to abide by the estimate or quotation. You are protected from future price rises as a result. If you anticipate that the expenses will fluctuate throughout the course of your project, include a disclaimer.

Husband and wife sitting on a sofa in the living room of their house in front of a computer.

How Can a Quote Be Sent?

Sending a quote to a customer may seem like a straightforward operation, but it’s not. When you write and send a quotation to a customer, there are several mistakes and dangers to watch out for. Unfortunately, any errors you make could lose you money and leads.

The secret is to properly communicate with your client to identify their wants so that you can adjust your quotation to address those needs. This entails asking the appropriate questions and obtaining the most detailed responses. When putting a quote together, consider the following:

  • Does the client compare prices?
  • Was there a request for a quote from the client?
  • Is the customer prepared to finalize the deal or sign the contract?

You should use these inquiries as a guide as you specifically assess what the client needs from you. If there are several options for your services, your quote must also convince customers to pick you above the competition.

If they’ve decided on you, have they made it very clear what they need? Can you satisfy those requirements, if so? And finally, does the customer want to buy now or are they just looking for a price for their research?

Make sure to answer all these questions. 

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How to maximize the conversion of quotations into sales

Adapt your quote to your client’s requirements

The majority of companies make the error of providing all of their clients with a generic quotation without fully understanding their needs.

Understanding what your clients need is the most important step in turning your quotes into sales. You will inevitably lose potential customers if your quote is generic and doesn’t take into account what your clients desire.

Find out more about their company, goals, spending plan, schedule, and area of responsibility. Send a personalized quote based on that information that they will truly find useful.

Appear an expert

Your first actual communication with a potential client will be through the delivery of a quotation or estimate. Utilize this chance to demonstrate to them that they can trust your company to meet their needs.

To produce quotations and estimates that seem professional, use the right quotation software. Sending an improperly prepared Excel or Word template can give the impression that you are not serious and that your company is unable to meet your needs.

You can make expert quotes, estimates, and other accounting documents using quotation software. You can choose from a variety of quote templates and alter them to match your brand’s fonts, colors, and other elements.

Plan view of a white desk with a lined notebook, several colored pencils, and a handheld calculator on top.


Although you may want to price strategically to increase your profits, giving unrealistic quotes can actually reduce the likelihood that you will close a sale. It is acceptable to charge more than your rivals, but only if you can provide evidence of your work and demonstrate that you can serve your customers more effectively.

Send quotations as soon as possible

When sending quotes, be on time. It demonstrates your readiness and commitment to winning over a potential client. Be prompt in your responses to their questions and worries. It demonstrates your respect for their time and your commitment to winning their business. A speedy estimate might start the process in your favor if your clients need the service done right away.


Don’t hold off on getting feedback from your clients until the quotation’s expiration date. Follow up frequently and make an effort to continue the conversation. By staying in touch, you may respond to any questions and issues they may have.

It also keeps you informed if any of your rivals have submitted quotes that are competitive with those of your client. In such circumstances, you can rapidly alter your estimates or assist your potential clients in making the best choice, hopefully in your favor.

It’s important that you also know How to sell your new product or service

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Start coming up with quotations

You already know all the important elements to consider. An essential step in the client acquisition process is sending a quote. Quotations can not only help you attract new clients, but they can also help you build a trustworthy rapport with them.