A new product or service requires a lot of work to develop, and after it is finished, the job is far from over, it still needs to be launched and promoted. Even if you have the best new product or service available, if you don’t effectively promote it, you may miss out on possibilities or even wind up losing money. 

With so many businesses pivoting their products and services in an economic climate when they’re unable to afford opportunity losses, we thought it fitting to give you some guidance around this topic.

Continue reading and learn the most effective techniques to advertise a new good or service.

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How to most effectively advertise a new product or service

It may feel like there are countless possibilities when it comes to marketing a new good or service for your company. It might be challenging to decide where to begin and which promotion strategies would produce the best results. 

In actuality, there are a variety of low-cost strategies to advertise your company, and which ones are successful will depend on your market, products, and audience.

Examine the strategies listed below to determine which ones should be incorporated into your go-to-market plan.

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Provide devoted clients with a special preview

Your devoted clients are crucial to your product’s promotion since they are most likely to acquire it and recommend it to their networks. An online tour, preview, or demo are some examples of private, pre-launch events that can be held in person or virtually. Another option is to extend a unique invitation to try it out and provide feedback. In addition to being a wonderful customer engagement approach, these unique offers serve to further emphasize how much you respect your customers. Engagement and loyalty are two key components of any effective growth marketing strategy.

Dark-skinned storekeeper man writing on a sheet on top of a folder. The man is in a warehouse. The man has a white cap and while he writes he is checking the packages that are inside the warehouse

Make a unique initial deal

You might offer it as a part of a special introductory bargain rather than merely promoting your new product or service. This agreement may take a variety of shapes, including:

  • Discounted costs.
  • Package at a discount.
  • Joint marketing with a related company.
  • Use a purchase voucher or coupon.
  • Buy one, get one free.
A woman dressed in a cap and sportswear is taking inventory of the products in a store. The woman is in front of a shelf full of boxes.

Take advantage of Google My Business

If you have a Google My Business account, you may advertise your new product or service in a number of ways utilizing your Google Business Profile. Posts on Google My Business are the first method.

To access the Posts tab, go to your GMB dashboard. You can then start a “What’s new” or “Offer” post from there.

You might wish to use a “What’s new” post if you’re simply announcing a new good or service. An “Offer” post, on the other hand, would be ideal if you were conducting a limited-time promotion.

Additionally, you can advertise your new product or service by adding images of it to your business profile.

Run a competition on social media 

Contests on social media are a simple, enjoyable way to interact with clients and attract new clients for your company. 

Don’t only use the social network you’re utilizing for the main campaign; be sure to promote the content through all of your marketing channels. Along with your website, email newsletters, and even paid advertisements, this also applies to your other social media platforms.

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Spread the word by email

Did you know that 76% of email subscribers have made purchases as a result of receiving an email marketing message? Additionally, 82% of customers open emails from companies.

Email is a great medium for spreading the news about your new product or service. Additionally, it serves as a fantastic inducement for first subscriber signups.

Post a blog entry

A blog post about the just-released product is a terrific approach to elaborate on all of the specifics, features, and advantages you would ordinarily provide on a landing page. Emails and social media platforms can be used to distribute the blog post’s link. 

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Use social media

Use your social media profiles to make sure that people are aware of your offers and deals. Your followers can quickly share your post to their own profiles, which is a simple method to get your message out to a larger audience. 

Inquiries concerning the product can be made in the comments section, which is another advantage. You can create a natural FAQ by responding to their inquiries. A blog post or landing page with extra details may be linked to the article.

Close up view of a delivery man lowering a large package from a van with the help of a wheelbarrow.

What is the greatest strategy to advertise your brand-new good or service?

The most effective strategy to advertise your new product or service will depend on the popular channels that your target market uses. There is no specific rule or ideal strategy, is a good idea to cross-promote and use a variety of channels.

More engagement is possible when your messaging becomes more unified and consistent and as your audience becomes more aware of it.

When you launch your next product, update your software, or introduce a new service, use the tactics mentioned above to get the desired results. Try our digital marketing options as well if you need more assistance.