Strategy For Getting
Your First Customers

Do you want to get your first customers?

Getting your first customers can be one of the most important steps in starting a business.

It can help you validate your idea and determine whether it’s worth continuing to pursue.

Additionally, it can give you the feedback you need to make sure that your product or service is meeting customer needs and expectations.

The best way to get your first customers is by finding a strategy that works for you and your business.

There are many options available, so continue reading and find out what you need to do to start receiving your first clients.

Start getting your first customers

When you are getting your first customers, it is very difficult.

Getting from zero to one is way more difficult than getting from fifty to one hundred.

When starting your business, you likely found a specific target market that likes your product/service OR you found a specific target market and developed a product/service specifically for them.

However, often businesses run into difficulty after their initial launch and finding the reality of demand in the target market they have chosen.

The difficulty of getting your first customers

It could be the difficulty of finding early adopters who are willing to take a risk on your product/service when you don’t have a long track record.

Or it could be the difficulty of having an extremely competitive market and convincing your prospective customers to leave your competitors and buy from you instead.

Whatever it is, getting your first customers is the most essential building block to generate enough revenue for your business to start preparing to scale, hiring staff, and eventually capturing a large market share locally and internationally.

Getting the right first customers is important to propel your business on the right trajectory.

With the wrong first customers, your business won’t grow.

Make sure your first customers are quality customers

To make sure you are pursuing the right first customers, it is important to study potential target markets to see which one meets the most of your ideal customer criteria and then validate the interest of these potential customers by talking to them and getting them to buy.

In addition to finding and selling to the right customers, time is your most valuable asset because you have a limited amount of money to cover your expenses and the longer it takes for you to generate enough sales to cover your expenses, the more likely you are to go out of business.

However, if you immediately, upon opening your business, make large recurring sales that cover your expenses with ideal target clients, time is no longer your enemy and you can take your time to make the right growth decisions without the clock running towards your bankruptcy.

Build strong relationships with your customers

When time is not your enemy, it is important to make sure your customer relationships are developed well and you can check in with your customers on a regular basis to learn more about their needs, how your product/service is satisfying them, and possible requests for product/service improvement.

Strong customer relationships are built by listening to your customers and considering their suggestions and feedback seriously.

Also, these strong relationships will help increase your customer retention because you are regularly checking in with them.

Seek professional help

Whether you are working with a business coach or with SalesStrategy.ca, finding the right support to make sure you get the right first customers is a great way to:

  • save time by learning how to validate your target market and get pre-sales.
  • start generating revenue as fast as possible.
  • learn how to identify leads who are willing to take a chance on you in order to outperform your competitors.
  • accelerate the growth of your business and boost your sales.
  • identify who is a good potential customer and who is not in order for you and your team to save time.
  • learn best practices for retaining high-ticket customers and increasing their order sizes.
  • learn how to use your current customers to improve your product/service quality and get referrals.

If you are working to get your first customers, read on to discover what to do first.

Operations: Delivering Your Product/Service To Your First Customers.

When you are delivering your product/service to your first customers, it is essential that you do it right.

Not only do you have to deliver at a high level to make sure you get a good testimonial/review, but you must also build a relationship with your first customers to better learn their buying preferences and delivery preferences in order to make sure that you are prepared to wow future customers in their specific target market.

Whether it is you or an operations manager in charge of this, it is important that your team, not only delivers well, but asks the right questions and develops the right kind of relationships with your first customers.
**Keep in mind that the way you serve and gather information from your first customers is often different than how you will serve your future customers. Look for “Scaling your business” articles coming soon on how to gather information from and serve your customers as your business is scaling.**

Next Steps:

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About Dan Gilmour

Dan Gilmour is the Founder of SalesStrategy.ca with 10+ years of sales and customer retention expertise.

From scaling clients from $500K to $3M in 6 months to managing teams of 15+ staff, Dan has led campaigns in 10+ industries selling products/services ranging from $7 dollars to $12.5 million dollars.

Dan has extensive experience building and managing customized account management systems for 500+ accounts, has generated 10s of thousands of leads from cold calling, and has trained 1000s of salespeople and business owners to scale their sales.