When you have a large customer list and multiple products/services, you have a great opportunity to increase your revenue by selling to those customers because those customers already know that you provide an excellent level of service.
Statistics show that it is 5x as expensive to get a new customer than it is to sell more to a current customer.
If you are not tapping into the revenue potential of your current customers, you are missing out.
But what can you do if you don’t have the time or the staff to reach out to your current customers to get more sales?
SalesStrategy.ca’s team of expert up/cross sellers can help – they are fully managed, headache-free, and top performers.
In addition, if you don’t fulfill your customer’s needs (or they don’t know that you can fulfill their needs), they will go and buy from your competitors to fulfill that need.
When you are looking to increase your sales revenue, the first place you should look is at your current customer list.
Your current customers already made the choice to buy from you at least once. That means they have not only made the jump to trust you but that you have delivered a high-quality product/service that solved an important problem for them.
If you were to try to get new customers, you would have to get them to make that initial jump of trust again without having experienced you solving a problem for them.
Getting a new customer to make that initial jump is expensive – focusing on selling more to current customers solves this.
The best way to develop long-term customer relationships is to solve important problems for them by selling them your products and/or services.
Keeping in touch with your current customers with an email newsletter or social media is nice – but it doesn’t give you immediate feedback on the problems your customers are looking to solve.
SalesStrategy.ca’s up/cross sellers are experts at developing long-term relationships on behalf of our clients’ businesses by solving problems for our clients’ customers in two ways.
The first way is by talking to your current customers to learn more about the problems they are facing and how we can help solve those problems with one (or more) of your products or services.
The second way is by talking to your currents customers at key points in their customer journey to make sure they are getting the most out of the products or services they have already purchased – this makes sure that your customers are happy with your product or service and are not looking at competitors when you can easily improve their experience and retain them as customers.
If you are incredible at getting new customers and turning them into current customers, that is what you should be focusing on.
But, if you only bring on new customers, and don’t have a team member focusing on retaining and selling more to your current customers, you may be missing out on a significant amount of revenue.
And not only missing out, but your current customers, if not taken care of and retained by being sold more, will likely buy from your competitors.
Bringing in SalesStrategy.ca’s up/cross selling experts to supplement your new business sales efforts will significantly increase your sales revenue by retaining and selling more to your current customers.
If you are managing your sales team or overseeing your sales department, it is important to have a benchmark to measure your sales team’s up/cross selling performance.
At SalesStrategy.ca, we have an expert up/cross seller team that our clients can choose to bring in to make sure they have a clear comparison between their team’s up/cross selling performance and an outside team’s up/cross selling performance.
However, if you already know for a fact that your sales department is severely underperforming at up/cross selling and need to let them go, it is important to bring in an outside up/cross seller team that can continue to fulfill your up/cross selling needs while you rebuild your internal up/cross seller team.
Our clients have been so impressed by our expert up/cross seller team’s performance that they have sometimes even decided to stay with SalesStrategy.ca’s up/cross sellers because they are fully managed, headache-free, and top performers.
The up-selling and cross selling service includes calling, emailing, and (occasionally) social media.
Depending on leads preferred communication channels, there may be additional channels used such as texting, etc.